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So you're wondering where to buy sex toys, but buying in a store isn't an option. You're too busy (same). Or a bit shy (no shame in that). Maybe there isn't a great sex toy shop near you—or you want an online sex toy site you can peruse from the comfort of your couch. The only problem is that there are so many sex toys on the market that shopping for them online can get overwhelming fast. How can you know what to trust when you're looking for where to buy sex toys, especially in an industry that’s unregulated?
The answer: shop from retailers you trust. We've already found all the best sex toys for men, women, and couples, as well as any kinks. And with this list, done the legwork to pull together the best sex-toy shopping sites on the internet.
All together they carry everything, from vibrators and dildos to paddles and nipple clamps and beyond, but each has its strength. Some have a massive selection and a deep well of trusted customer reviews. Some have a great return policy, in case you're on the fence or looking to try before you commit. Some are our favorite spots for specific types: fetish gear, maybe, or affordable sex toys.
Here are our favorite online sex shops, along with a couple top-notch product picks from each one to get you started.
Consider this your mall directory for all the best places to buy sex toys online. You are here, and we're so glad that you came.
Best For: A massive selection of sex toys and lingerie
What started out as a tiny business run from the founder’s apartment in the UK has now expanded into a global sexual wellness empire. Lovehoney’s many partnerships are impressive. The business partnered with Fifty Shades author E.L. James to produce a line of toys inspired by her trilogy, for instance. Lovehoney also carries an incredible variety of toys, as well as lots of cute and affordable lingerie for people of all genders.
Deluxe Leather Open-Cup Body Harness With Cuffs
Best For: High-quality toys at a variety of price points
First opened in 1993, this Seattle-based shop set out to create a retail environment that would be comfortable and welcoming for all. Since then, it's opened a few more brick-and-mortar stores and offers a ton of great toys online. Whether you’re hoping to spend $20 (or less) on a beginner-friendly vibrator, or ready to splurge on a pricier item, Babeland carries most of the best sex toy brands on the market and its selection is curated for quality.
Best For: More vibrators than you can shake a stick at
Founded by San Francisco sex educator Joani Blank in 1977, this shop and its employees have been championing sexual health and pleasure for decades. Its staff sexologist, Dr. Carol Queen, even curates an Antique Vibrator Museum for them. So, needless to say, Good Vibrations knows a lot about vibrators—and if a fantastic vibe is what you’re looking for, its site is definitely worth checking out.
Best For: Hardcore kink and fetish gear
For kinksters who’ve been in the scene for a while (or for anyone who just wants great-quality kink products) visiting the Stockroom website is a must. From well-known kink toys like restraints and nipple clamps, to more niche and extreme stuff like electro-stimulation wands and chastity cages, Stockroom carries everything you might need for an evening of deviance.
Best For: A mix of toys from both mainstream and indie companies
Launched by a husband-and-wife team in 2006, this retailer has become a go-to for those in the know. They stay on top of the latest industry trends, and are often some of the first to carry wild experimental toys from smaller brands that end up blowing up in popularity. The site still sells a lot of old faithfuls from more established companies, so you can fill your cart with a diverse array of pleasure products.
Best For: A huge, affordable selection for buyers who take care
Obviously Amazon is one of the most common and convenient places to buy just about anything, and sex toys are no exception. It doesn't usually carry the indie brands and artisanal pieces you’ll find at smaller shops, but if you’re just looking for a basic vibrator, dildo, or butt plug, the Everything Store has got you covered. The normal rules of shopping on Amazon apply here; counterfeit and unsafe products run rampant, because the selection isn’t quality controlled and curated the way it is at many specialty shops.
When this Swedish manufacturer launched in the early Aughts, it helped break sex toys out of “never talk about sex toys” prison with sculptural, luxe designs. Lelo’s 24K-gold-plated vibrator may be the epitome of a grail toy, but the brand’s “everyday” offerings are some of the most thoughtful, well-made toys on the market, with beautiful packaging and sophisticated designs. Which is why you’ll find them in almost every list of the best sex toys—for men, women, or couples—that we curate.
Best For: Holistic pleasure and relaxation products
Maude understands that great sex begins before the actual sex happens, and that foreplay can start hours before the friction—maybe with a fragrant shower, a serene bath, a slow massage. The company makes products that set the mood, from body wash to massage oil to libido-boosting gummies. And yes, it also offers sex toys to help you enjoy the mood you worked so hard to set.
Oil no. 0 organic massage oil
Best For: Cute, friendly-looking toys
Just about every toy Unbound sells is brightly-colored, fun-looking, and inviting. This makes it ideal for newbies who are intimidated by sex toys, as well as for people of any experience level who appreciate a cute aesthetic. Unbound makes vibrators, dildos, butt plugs, and some surprisingly great beginner-friendly kink toys, all of which would look adorable on your nightstand.
This shop is committed to never carrying toys or lubes that contain toxic or irritating ingredients, like phthalates and parabens. A lot of its products are also organic and/or sustainable, so if helping to preserve the environment is a priority for you, have a look at Organic Loven's selection.
Best For: Quirky “as seen on Instagram/TikTok” toys
Lovers keeps up with the times, so if you’ve seen a toy being raved about in a viral TikTok or Instagram post, check this shop first. It's got a lot of standard sex toys along with more unique stuff, like the spiraling SnailVibe and a dildo full of rainbow confetti. Lovers really puts the "toy" back in “sex toy."
Best For: Expert-vetted, gender-inclusive, top-quality picks
Sex educator and journalist Zoë Ligon founded this shop and personally curates its inventory, meaning that every single toy on the site is body-safe and expert-approved. Notably, the site avoids unnecessary gendered language and carries many products that can be used by anyone regardless of gender, experience level, and level of ability.
Best For: Ethically-made toys and accessories
Smitten Kitten works to create a shame-free environment both on their website and in its brick-and-mortar store in Minneapolis. It's careful to only stock body-safe products whose makers are deemed ethical and sex-positive. Check it out if you want to feel really good morally about anything you buy, from dildos to vibrators to harnesses to massage oil.
Best For: Fetishwear and kink gear aimed at gay men
Founded over 40 years ago, Mr. S has been a fixture of the gay male kink scene for a very long time. It stocks kink gear that can stand up to intense play, as well as fetishwear made of commonly eroticized materials like leather and rubber. Whether you shop online or at its brick-and-mortar store in San Francisco, Mr. S Leather is a kinkster’s dream.
Best For: Gender-affirming toys and accessories
Enby is a trans-owned company that carries a curated selection of sex toys and wellness products geared toward trans and nonbinary shoppers. Whether you’re looking for gender-affirmation gear like packers, binders, and gaffs, or just want to buy toys from a non-gendered and trans-friendly website, Enby is a great resource. It also donates 2% of all its proceeds to organizations that help queer and trans people of color, so you can feel even better about your purchase.
Best For: Beginner kink gear
This wide-ranging online kink shop has been around for over 20 years, and still has one of the best selections of BDSM gear, from tame to wild. Importantly for sex toy beginners (and anyone on a budget), they’ve got plenty of stuff at a low price point, so you don’t have to pay exorbitant prices to experiment with kink.
Best For: Inventively shaped vibrators
Since 2003, sex toy company Jimmyjane has been cranking out vibrators in elegant shapes that have never been seen before, winning various design awards along the way. Still to this day, their toys look like objets d’art, and feel pretty damn good, too.
Best For: Sustainable and non-toxic vibrators and body care products
Founded by a sexologist, Bloomi takes great care to make their toys with all body-safe materials, to omit allergens and irritants from their lubricants and massage oils, and to use only sustainable, compostable and recyclable packaging. Their products are surprisingly affordable for how eco-friendly they are, too.
Massage clitoral & body vibrator
This sex shop has been around in various forms for over 50 years, which is impressive enough on its own. But Adam & Eve gets our nod for having one of the most permissive return policies in the biz: you can return any item sold on their site, for any reason at all, as long as you do it within 90 days of purchase. If there’s a product you’ve been eyeing eagerly and a bit nervously, because you aren’t sure it will work for you, Adam & Eve is a godsend.
Backdoor Lover vibrating anal plug
Given it sells one million sex toy products, it’s no surprise that PinkCherry has become a go-to for sex toy shoppers across the spectrum. What makes that ocean of fun really functional, though, are the 109,000 product reviews, which makes your life easier when you’re trying to narrow down which toys are worth buying, or figure out if the experience you’re hoping to have is what you’ll actually get.
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