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L'Oréal Introduces a Motorized Makeup Applicator

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L’Oréal has introduced a new motorized lipstick tool designed for people with limited mobility as part of a push to make its cosmetics more inclusive. Filling Machine For Cosmetics

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The French beauty giant previewed the computerized applicator, called Hapta, at the Consumer Electronics Show in Las Vegas along with a device called Brow Magic that uses augmented reality to help customers better map and define their eyebrows.

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Patrick Kulp is Adweek's senior reporter covering emerging tech.

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